Living logoLondon, UK
GHD is an esoteric well-being brand created by Louise Naunton Morgan. The brand’s logo needed to be brought to life to personify its ethos.
Together with Louise we came up with a way to have the logo interact with live weather conditions based on its current location.
Using nodal-geometry algorithms and live weather station data relative to geo-location, we were able to add subtle complexity and dynamism to the formerly static logo design.